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CORPORATE VIDEO MARKETING

5 TOP REASONS WHY YOU SHOULD BE DOING CORPORATE VIDEO MARKETING

Let’s face it, what would you rather do ?

Read a 300 word article, or watch a 3 minute video of the same topic ?

According to online research up to 59% of people would rather watch a video than read text.

Why ?

It’s basically a pain or pleasure thing.  Reading is not widely considered a pleasurable thing and in comparison, watching a video can usually be entertaining and therefore pleasurable.

If your video is able to resolve a pain point, solve a problem and at the same time, entertain, or bring pleasure to your audience, you have got a hit video in your hands.

Here are the Top 5 reasons why you should be doing corporate video marketing :

CHANGING VIEWING HABITS OF PEOPLE

According to recent research, people are spending 1/3 of their online time watching videos.

On Netflix, people are devoting 1 ½ hours daily to watch the contents on Netflix.

On Youtube, more than 5 billion videos are viewed daily.

So imagine the number of eyeballs your video can get!

Statistics reveal that about 90% of online users say that videos are crucial in helping them make buying decisions.

60% – approximately 60% of online customers will make an online purchase once they viewed a video about their purchase

VIDEOS GET YOU MORE SALES

It has been proven that video content will get you more sales as compared to static advertising. A picture may speak a thousand words, but a video speaks to the soul.  People believe what they see, it is easier to gain the trust of your customers when they can see your product.  For customers who do not have time to go down to your shop and see the products, videos are the next best thing.  Moreover, videos allows you to explain more about in details about your product.

VIDEOS WILL BRING OUR YOUR BRAND’S PERSONALITY

Videos will help your customer to understand your brand. 

Videos will help customers to understand what is it about your product that makes it unique.

What is it about your product that is different from the rest ?

And what is it about your brand and business that is different from the rest. Videos will also help with brand recognition, and will likely increase repeat sales.

VIDEOS WILL MAKE COMPLEX ISSUES EASY TO UNDERSTAND

Videos are a great way to make something complex simple to understand.

With videos,  you will be able to simplify any complex issues into bitesize information nuggets to help your customers understand.

VIDEOS CAN BE SHARED AND IT CAN ALSO GO VIRAL

The good thing about videos is that it can be shared online.  If your video appeals to most people, it can even go viral.  This is leveraging on the exponential power of the internet. David can meet Goliath, video marketing can help you beat GIANT companies and help you sell more products.

However, making a video is not simply just using your Iphone to point and shoot.  For your video to be effective in communicating your goals to your customers, it needs to be carefully crafted for it to achieve its desired results.

As professionals in the corporate video industry with over 15 years of experience, we are here to help you craft your next video.

OTHER BLOG POSTS

What are the different types of corporate videos ?

What happens at every stage of the corporate video production ?

The importance of having an experienced team behind your corporate video production.

Some tips on how to create an outstanding corporate video.

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